Going it alone is sweet for Chester-le-Street entrepreneur Liam Sheriff.
Liam and two others set up ethical nutrition company Natural Nutrients a couple of years ago, but now he has bought his partners out and is looking forward to expansion.
The firm, which produces health products including proteins used by fitness enthusiasts, has seen revenue almost double compared to last year, and has added four new members of staff to its team as it prepares to accelerate growth in 2016.
Liam, who is also a successful personal trainer, has ambitious plans for the company, with a new non-executive director Craig Newbigin on board and a move to new premises that will free the company up for expansion.
“The fitness market has completely changed,” said Liam.
“Ten years ago, only the super-rich and celebrities had personal trainers and followed nutrition plans.
But now trainers are really popular and people are becoming increasingly conscious of what they are actually putting into their body, and the impact certain ingredients and foods can have on their health.
“Though there are many protein and supplement companies on the market, we wanted to create something that would appeal to the more discerning customer, who is looking for high-quality proteins and “cleaner” supplements that are good for them, ethically sourced and contain nothing artificial.
Naturally Nutrients customers know what they are getting and know they’re buying their whey protein from grass-fed, ethically-farmed cows.
“They also value our cleaner, more natural approach to our supplement formulations and zero tolerance to using mass-produced commercial ingredients.
“We see vast growth potential for Natural Nutrients, and are hugely excited about what the future holds.”