Readers are being urged to big-up our city and get behind a social media campaign.
People are being asked to take to social media to share their pride and passion.
Organisers of the initiative hope that on Friday at 5pm, Sunderland will be in the eye of a social media storm as people who live and work in the city and those who know and love it, share images, memories and stories of why they love the city, using #WearHere in their social media posts.
Passion for the city will drive the virtual flash mob with the aim of getting #WearHere trending across Twitter.
People are urged to point at the locations, views, buildings or people in Sunderland that mean something to them.
To be a part of the #WearHere event share what you love about the city on July 24 at 5pm using the hashtag. If happy for images to be used by media tag @SunderlandVibe.