Leisure operator becomes Sunderland AFC’s official partner

Everyone Active area manager Martin Miles, SAFC commercial director Gary Hutchinson, and Everyone Active  Contract Manager Ian Bradgate.
Everyone Active area manager Martin Miles, SAFC commercial director Gary Hutchinson, and Everyone Active Contract Manager Ian Bradgate.
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National leisure operator Everyone active has signed a deal with Sunderland football club which sees the organisation become an official partner of the club.

Now the official wellbeing partner of Sunderland AFC, Everyone Active will enjoy a range of rights including LED perimeter and jumbo screen advertising at the Stadium of Light, along with player endorsements and matchday programme advertising at all home games as part of the agreement.

SAFC’s new Fan Zone, which has been a popular new addition to the Stadium of Light on matchdays, will also be rebranded to the ‘Everyone Active Fan Zone’ as part of the partnership.

Everyone Active, which delivers leisure facilities and activities to promote health and wellbeing, will be working alongside the club to enhance activities in the Fan Zone. The leisure operator formed a partnership with Sunderland City Council earlier this year and now manages nine of its leisure centres in the area, including the Aquatics Centre next to the ground.

The Everyone Active Fan Zone includes a five-a-side pitch and interactive games for younger fans, plus quality food and beverage, along with live music and appearances from current and former players.

SAFC commercial director Matt Smith said: “We look forward to working with Everyone Active to provide an engaging and vibrant matchday experience for our fans and are delighted to welcome them to our Sunderland family.”

Everyone Active’s area manager Martin Miles added: “We are delighted to become an official partner of Sunderland AFC. In June 2015 we formed a new partnership with Sunderland City Council to manage their leisure facilities and our work with SAFC is a very exciting opportunity for us.

“We pride ourselves on being a community-focussed company and we’re really looking forward to engaging with the supporters in the Everyone Active Fan Zone and getting them involved in more activity.”