John spreads word about Sunderland Tall Ships Races all the way to India

John Pleavin with the Wear On Board poster in India.
John Pleavin with the Wear On Board poster in India.

He’s helping to spread the word - how about you?

John Pleavin from Seaham has become the latest person to pose with a copy of our Wear On Board poster which is promoting the news The Tall Ships Races are coming to Sunderland in 2018.

We want you to promote the poster all around the world. In fact, whenever you go on holiday, go on a day out, or visit relations anywhere in the world, we want you to take a copy

Echo reporter

John is pictured proudly displaying the picture in the backwaters in Kerala, India.

Kerala is a state in Southern India and widely thought of as a tropical paradise reaching to the Arabian sea.

And now, it has become the latest destination in our campaign to tell the world ‘Wear On Board.’

The Sunderland Echo has recently launched the colourful new poster and we want you to promote it all around the world.

In fact, whenever you go on holiday, go on a day out, or visit relations anywhere in the world, we want you to take a copy.

How does the campaign work?

1. Grab a copy of the poster, which can be downloaded HERE. Keep it safe and take it with you on holiday.

2. When you arrive at your holiday destination, hold your poster up and have your photograph taken with it.

3. Send that picture to us – with the tag “Wear On Board” – so that we can publish it. That way, we can tell the world that Sunderland is right behind the Tall Ships Races 2018.

4. Send it to us either by email to chris.cordner@jpress.co.uk, send it in a message to the Sunderland Echo Facebook page, or post a copy of the photograph to Chris Cordner, Sunderland Echo, Alexander House, Rainton Bridge Business Park, Houghton-le-Spring, Sunderland, DH4 5RA.

Don’t forget to include some information about yourself and contact details, so we can find out more about your visit.

Our campaign lasts right up until the races become reality in Sunderland in July next year.

But the word is out. Let’s spread it far and wide and make sure the world knows that Wear On Board for a fantastic festival of fun!

DESTINATIONS REACHED SO FAR:

DENMARK: Aalborg.

FINLAND: Turku.

FRANCE: Nice.

INDIA: Kerala.

ITALY: Vatican City.

UK: Silverdale, Cumbria; Arnside, Cumbria.