The iconic Sunderland Echo sign will stay in the city.
Bidding closed on Tuesday night for the sign, which went for £1,220.
And it’s been revealed that the top bidder is from Sunderland.
Money raised will go to the Sir Bobby Robson Foundation.
A spokeswoman for the charity said: “On behalf of the Sir Bobby Robson Foundation, we are very grateful to Tecaz for organising the sale of the sign and to everyone who generously bid.”
Tecaz put the 10ft-high letters up for sale on eBay after buying the site on Pennywell Industrial Estate earlier this year.
The Echo is now based in Rainton Bridge Business Park.