Iceland workers swap their Sunderland store for hike up Mount Snowdon

Rob Armstrong, centre, manager of the Pallion Iceland store with some of the colleagues.
Rob Armstrong, centre, manager of the Pallion Iceland store with some of the colleagues.
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CHILLED-OUT Iceland employees from across Sunderland warmed up nicely as they successfully conquered Mount Snowdon.

More than 150 workers piled into vans, coaches and company cars to travel down to Wales’s highest mountain.

The logistics of the trip included organising all the travel, setting up more than 60 tents and then getting the entire team to the top and back.

The event was organised to raise money for Alzheimer’s Research and each person was challenged to collect at least £100.

But they hope to raise a lot more than that – and are expecting to bring in about £20,000.

Iceland area manager Neil Calder, 43, said: “Each year, the company has a designated charity – last year it was Help for Heroes.

“This year, so many of the team have been really excited by the challenge and that is what it makes it so special.

“They have shown real determination and even people that just joined the company a few weeks ago have managed to raise some money.”

Overall, the company hopes to raise £1million for the Alzheimer’s charity this year.

Iceland employee Ann Paxton, from Pennywell, said: “I have never done anything like this before and was really excited.

“One of my friends said we should do it so we signed up. We trained three or four times every week.”

The group successfully completed their climb on Sunday.

Ann added: “I hope to keep up the training I’ve been doing because I’ve really enjoyed getting fitter.”

Alzheimer’s Research is one of the leading dementia research charities which specialises in finding prevention, treatment and a cure for dementia.

Research has shown that 163,000 new cases of dementia occur every year in England and Wales and that it costs the economy more than £20billion annually.

Twitter: @Sunderlandecho