How you can play your part in promoting The Tall Ships Races

There's a fantastic way for you to play your own part in promoting The Tall Ships Races 2018.

Thursday, 3rd May 2018, 12:05 pm
Updated Thursday, 3rd May 2018, 12:06 pm
A view from the Hotel Fron.

And if you do it, you will be helping to spread the word that the races are coming to Sunderland in July. How?

By taking a copy of our Wear On Board poster with you on holiday or on a day out.

And if you do, you could be adding to the list of 14 countries which our poster has reached so far.

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The Sunderland leg will be held from July 11 to 14 and we want the people of the North East to get involved.

You can do so by following these instructions.

1. Grab a copy of the free tall ships poster which can be downloaded from Keep it safe and take it with you on holiday.

2. When you arrive at your holiday destination, hold your poster up and have your photograph taken with it.

3. Send that picture to us – with the tag ‘Wear On Board’ – so that we can publish it. That way, we can tell the world Sunderland is right behind the Tall Ships Races.

4. Send it to us either by email to [email protected], add it to a message on the Sunderland Echo Facebook page, or post a hard copy of the photograph to Chris Cordner, Sunderland Echo, Alexander House, Rainton Bridge Business Park, Houghton-le-Spring, Sunderland, DH4 5RA.

Don’t forget to include some information about yourself and contact details, so we can find out more about your visit.

Our campaign lasts until the races become reality in Sunderland in July.

Let’s spread the word far and wide and make sure the world knows – Wear On Board for a fantastic festival of fun.

The countries and places reached so far are:

DENMARK: Aalborg

EGYPT: Alexandria



ICELAND: Reykjavik

INDIA: Kerala


ISRAEL: Ashdod; 

ITALY: Vatican City

JAMAICA: Dolphin Cove, Lucea

PALESTINE: Bethlehem

SINGAPORE: Raffles Hotel


UK: Silverdale, Cumbria; Arnside, Cumbria

USA: Atlanta, Georgia