How cheeky card lets Sunderland AFC fans say sorry for spending Mother’s Day on Wembley Way for Checkatrade Trophy final

Sunderland fans can tell their ma they won’t be home for tea in style this Mother’s Day.

Tuesday, 19th March 2019, 5:00 am
Nicola Ward with the Mother's Day card

Almost 40,000 Black Cats supporters will descend on Wembley for this year’s Checkatrade Trophy final on Sunday, March 31.

But that means a lot of mums will be left behind on Wearside for Mother’s Day.

The Wear The People Mother's Day card

Sign up to our daily newsletter

The i newsletter cut through the noise

Now a club supporters’ organisation has come up with the perfect way for absentee fans to make it up to their mams - and raise some money for a worthy cause in the process.

Fan engagement group Wear The People has launched a special Wembley card which reads Happy Mother’s Day, Sorry I’m not there...I’m on Wembley Way! Haway the Lads”

The cards even feature an image of the Checktrade Trophy itself, used as a vase for a bouquet of Mother’s Day flowers.

A percentage of the proceeds will go to community interest group Sports And Armed Forces Community Action Group, launched in 2018 to produce bespoke projects to better the lives of former sports players and veterans who have fallen on hard times.

The interior of the card

Wear the People’s Nicola Ward said the cards had started out as a tongue-in-cheek idea but she had been amazed by how quickly the idea had taken off.

“It was just a bit of a joke at first, thinking about all the sons and daughters going off to Wembley and the mums bein left at home,” said Nicola, a member of Emirates groundstaff at Newcastle Airport.

“We thought maybe we could do a card and raise some money for a good cause.

“It has been really popular - we did not expect it to be as popular as it has,

“We have already sold about 500 of them. We put it on the Wear the People page online and it has really taken off.

“Everybody has been tagging each other in and sharing it on their feeds.

“My partner is ex-military and he is very interested in helping veterans. We’re not sure how much we will have raised but we are keeping the cards on sale until March 24, so we will know soon after that.”

Ironically, Nicola won’t need one of the cards herself. Dad Walker and partner Mal Robinson are off to Wembley but ten-year-old son Isaac doesn’t have a ticket.

Cards are available from the Wear The People site at https://www.wearthepeople.biz/apps/webstore/products/show/7961295