Wearside’s Lauren Laverne is heading up an appeal to ensure those in need of kidney care get the life-saving help they need.
The broadcaster and writer will front a Lifeline feature on BBC1 on Sunday at 5pm.
Her support comes after her father suffered kidney failure last year.
The programme will focus on the work of Kidney Research UK and the importance of research into improving transplantation success, as well as organ donation.
It also aims to show the benefit of research into improving both.
Money raised from the programme will go to the Making Every Kidney Count Appeal.
Sandra Currie, the charity’s chief executive, said: “Research into kidney disease is already hampered by a severe lack of funding.
“We hope the appeal inspires people to help us make every kidney count.”
Statistics released this week show a 5% decrease in transplants from last year and while 6,000 people are on the list are waiting for a kidney, around 3,000 transplants take place each year.
The programme will be repeated a noon on BBC2 on Wednesday and it will be available via the iPlayer.
Anyone who would like to donate can visit www.bbc.co.uk/lifeline, phone 0800 011 011.
Donations of £10 can be made by texting DONATE to 70121 and messages cost £10 plus a standard network message charge.
To find out more, visit the charity site, www.kidneyresearchuk.org.