THE North East has the second highest level of sales per adult in England, according to figures published today.
A pioneering study, led by NHS Health Scotland, published in the open access journal BMC Public Health, found that 10.3 litres of pure alcohol were sold per adult in 2010/11 in the region, which equates to 19.8 units per adult per week.
Central Scotland was higher at 10.8 litres sold per person, with South West England at 10.9.
The figure for the North East is a shocking 12 per cent higher than the average for Great Britain.
The North East continues to suffer from some of the highest rates of alcohol health harms, with the second highest rate of alcohol-specific mortality for both males and females.
Alcohol-related mortality in the North East was 14.7 deaths per 100,000 of the population.
Colin Shevills, director of North East alcohol office Balance, which is calling for a minimum price, said: “Alcohol is selling so well because it is too cheap, too available and too heavily promoted. Today’s statistics are further evidence that a minimum unit price for alcohol is needed.”