Great North Run organisers seek new sponsor after BUPA ends 22-year link

Great North Run 2014
Great North Run 2014
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ORGANISERS of the Great North Run are looking for a new sponsor after it was confirmed BUPA will no longer be backing the race.

The health care company has sponsored the Great Run Series for the last 22 years, but now event organisers Nova International say they will be announcing a new partner in due course.

A statement on the Great North Run Facebook page read: “Event organisers Nova International would like to thank Bupa for their sponsorship of the Great Run Series over the last 22 years.

“We will be announcing a new partner in due course and we would like to reassure you that the change will have no effect on our events which will progress as planned.

“We look forward to seeing you in 2015 for our biggest and best year of Great Run events!”