Giant versions of Raymond Briggs’ Snowdogs will be springing up in Sunderland next year.
The dog sculptures will pop up at Wearside landmarks as part of a North East-wide arts trail.
Inspired by the animated short film, The Snowman and The Snowdog, the public art event will take place for ten weeks next year in the run-up to Christmas.
The sculptures will be painted by well-known and emerging artists and people will be able to follow a trail map and dedicated app to visit the dogs.
The project, which is being run in conjunction with Wild in Art, will raise funds for St Oswald’s Hospice, which provides short breaks and respite for children with incurable conditions from across the region.
At the end of the ten weeks, the dogs will be auctioned off for the charity.
Organisers say they’ll be releasing more details on the locations and how people can become involved closer to the time. Businesses will also be able to sponsor dogs.
Jane Hogan, Great North Snowdogs project lead said: “St Oswald’s are so excited to be working with Wild in Art to deliver this fantastic project.
“Great North Snowdogs has something for everyone and we can’t wait to tell the North East community all about how they can become involved.
“From business, to schools, community groups to artists and designers, this event is set to bring the whole region together to celebrate our cultural identity, all while raising vital funds to support your local children’s hospice.”
Charlie Langhorne, director of Wild in Art, said: “We are thrilled to be working with St Oswald’s Hospice, Penguin and Channel 4 on this event, which will be our first in the North East.
“Our events are designed to bring the enjoyment of public art to everyone, while offering new ways for people to explore their local area.
“We hope the industries and businesses in the North East will recognise the cultural benefits of sponsoring a Snowdog as well as the positives for their own community.
“It will be a fantastic spectacle and is an excellent way to raise vital funds for St Oswald’s Hospice.”
lTo find out more about Great North Snowdogs, visit: www.greatnorthsnowdogs.co.uk or follow on Twitter: @great_snowdogs or Facebook: /greatnorthsnowdogs