A MUM has come up with a lip-smackingly good idea to raise cash for charity.
Nadine Page wants everyone to post pictures online of themselves pouting in a bid to raise funds for research into the treatment of cystic fibrosis.
Like the ice bucket challenge, the Sunderland mum-of-two is hoping her £1 to pout photo idea will become a viral craze.
News of the campaign is spreading and boxing legend Frank Bruno and reality star Katie Bulmer-Cooke, who is appearing on The Apprentice, have already done theirs.
Nadine, whose nine-month-old son Elliot, was diagnosed with the condition shortly after he was born, said: “I was looking through my Facebook page and realised all the young women were pouting. I thought it would be a good idea if everyone posted a picture of themselves pouting and donate £1. It is fun and easy to do.
“We would love it to go global. Friends and family are already spreading it and we are hoping it will reach celebrities as well. We have tweeted it to the Sunderland AFC players, so hopefully they will join in.”
Nadine said all the money raised from the pouting campaign, which features Elliot and another little boy with CF, Jack Thompson, five, from County Durham, will go towards research into the condition with the hope of finding a cure.
She and her spray-painter husband, Chris, who live in Beckwith Grange, Doxford Park, and are also parents to Dominic, four, were devastated when health officials broke the news of their youngest son’s condition.
Since then, the family has raised more than £12,000 for research in the hope of securing a brighter future for her son and all the other children with cystic fibrosis.
Although Elliot needs daily medication and physiotherapy to help his condition, in the short term he should develop like any other child.
However, cystic fibrosis, which is an inherited disease affecting almost 10,000 people in the UK, causes the lungs and digestive system to become clogged with a thick, sticky mucus, causing serious problems as time goes by and often leading to the need for a lung transplant.
Thanks to advancement in modern medicine, many people with cystic fibrosis will live past the age of 50.