Gentoo boss wants to make life better for ex-forces in Sunderland

The Sunderland Remembrance Parade.
The Sunderland Remembrance Parade.
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GENTOO boss Peter Walls wants to make life better for retiring service personnel across Wearside.

Peter, who was chosen as the region’s Business Ambassador for HRH Prince of Wales for his commitment to responsible business, wants to hear from ex-service personnel who have returned to the city over the last three to 12 months and is particularly interested in talking about housing, health, employment, training, financial wellbeing and resettlement.

“Across the UK there are thousands of men and women returning home after serving their country, and often putting their lives on the line,” he said.

“A significant proportion of these former service personnel are from the North East – it has long been an important recruitment ground for the forces. There are services available, especially for those in dire need of help, but they need to be more joined-up, more co-ordinated.

“Prince Charles asked his Ambassadors to see if they can help improve the lives of those who have served their country.

“I want to talk to people on their own terms, where they feel comfortable – but I really want to learn about the experiences they’ve had, what works, what doesn’t and how services can be improved.”

Anyone who would like to discuss their experiences with Peter can call him on 525 6068 or email him at