A generous donation will help spread Christmas cheer to isolated elderly people in the city this year.
Every year Age UK Sunderland provide a Boxing Day party for 40 lonely older people, who would otherwise be by themselves over the festive period.
The group are transported from their homes to Age UK Sunderland’s Bradbury Centre, on Stockton Road, for a Christmas lunch, games and festive treats on December 26.
It comes as John Lewis launches its Christmas advert in association with Age UK, which raises awareness of the issue of loneliness amongst older people and encourages others to support in any way they can.
This year’s event has been supported with a donation of £1,000 from Checked and Vetted, a North East company that provides details of trusted tradesmen via its website or over the telephone.
Alan Patchett, director of Age UK Sunderland, said: “We are indebted to Checked and Vetted for their generosity.
“Our volunteers will ensure that the party this year will be extra special for those attending thanks to this donation.”
Millie Warham, the founder of Checked and Vetted, said: “We started our company in Sunderland and we have great affinity with the city.
“We are delighted to support the work of Age UK Sunderland, and we believe no one should be by themselves at Christmas”.
Loneliness and social isolation is a problem for many older people, and research has shown that it can have the same negative effect on health as smoking 14 cigarettes a day.
Age UK Sunderland works to reduce social isolation through its many activities and services, including a befriending service and ActivAge classes and activities, as well as running 40 lunch clubs across the city every week.