SINGLETONS are being given a helping hand to find love in the supermarket aisles.
Asda is hosting its very own match-making event in a bid to help people find their perfect date in time for Valentine’s Day.
On Thursday February 12, shoppers calling at the store, in New Road, Boldon Colliery, will be asked if they want to join in the fun.
Those who do will be handed a ribbon to wear as they wander the aisles to let others know they are taking part and can be approached.
For people lucky enough to hit it off with a fellow shopper, a free cuppa awaits them in the cafe where they can chat and find out more about each other. The event has been held in the store before and it is hoped this year will prove to be just as successful.
According to research from shopper marketing app Shopitize, one in eight people have admitted to exchanging numbers with a fellow shopper.
Six per cent have dated someone they met in a supermarket while two per cent have said they went on to marry someone they met while shopping.
Asda community life champion, Tracey Tough, said: “We held the singles night a few years ago and it was really successful, so we thought we would bring it back. Shoppers wanting to take part will be given a ribbon to wear to show they are ‘approachable.’
“For those who hit it off with someone, they can then go upstairs to our cafe which will be turned into a place of romance where they can chat over a free cuppa.”
She added: “Research has shown people do meet while shopping and go on to form relationships, so hopefully we at Asda can give a helping hand to those who are looking for love, to take a step onto the road to a lasting romance.”
The singles night runs from 6.30pm to 9pm with pink and blue ribbons handed out by staff. at the store.