Students are ’appy with digital praise

IDEAS: From left, Leah Ramsey, Emma Warde, Demi-Lee Anderson and Hannah Maughan taking part in the national competition, iDEA.
IDEAS: From left, Leah Ramsey, Emma Warde, Demi-Lee Anderson and Hannah Maughan taking part in the national competition, iDEA.
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INVENTIVE Sunderland College students are helping to lead the way in digital technology.

Budding entrepreneurs travelled to London after their software ideas were chosen out of 700 submissions by judges from UK businesses.

The Wearside business students, made up of four groups, took part in the iDEA, inspiring Digital Enterprise Award.

They competed in the “Beta” stage of the contest in London, after impressing judges with their innovative ideas, ranging from apps which can be used to log crimes, to apps which provide personalised travel information and support teenagers in need of help and advice.

The students worked alongside business professionals who helped them set up their own business models, and offered advice about how to get their initiatives off the ground.

Leah Ramsey, 18, a BTEC Business student who took part, said: “The event was very interesting and allowed me and my team to gain knowledge by listening to speeches about how to really sell your idea, and how to deliver a presentation.”

The four Sunderland College teams are among 200 groups who are now waiting to hear if they have made it to the live round of the competition, where each team will be given £2,500 to bring their ideas to life.

The iDEA is a joint initiative, organised by HRH The Duke of York and Nominet Trust, which supports 14 to 25-year-olds in developing their ideas into successful digital business ventures.