Steve Cram in Sunderland for talk on why major sporting events are good for Britain

Steve Cram
Steve Cram
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ATHLETICS legend Steve Cram will be back on Wearside next week to talk about the importance of the UK staging major sporting events.

The last few years have seen the 2012 Olympics staged in London, the Commonwealth Games hosted by Glasgow last year, while 2015 sees the Rugby World Cup played on our shores.

Steve will be hosting a talk called Why We Should Host Major Events in the UK in which the question will be posed: Are these events costly marketing exercises with little benefit to the country?

His talk on Wednesday at the Murray Library Lecture Theatre on Chester Road, Sunderland, is part of the University of Sunderland’s free Discover Series.

Steve, a former 1,500m world champion and a former Olympic and European medalist, said: “The Olympic Games of 2012, the Commonwealth Games last summer and the forthcoming Rugby World Cup are just three in a series of significant but short-lived events which, to many, may seem extravagantly costly and of limited worth.

“What are the real benefits to the nation of hosting such occasions, and why should we continue to compete for more in the future?”

Doors open at 6pm and all are welcome. To book your place at one of the free University of Sunderland Discover events log on to: For more information email:, or call 515 3169.