Dance video goes global + VIDEO

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STUDENTS at Sunderland University are going viral.

Third years Chris Ainsley, Christy Coysh and Elliot Kerr have produced a two-minute online film, showing people dancing in famous locations across the region.

The lads came up with the idea to help promote hit console game Just Dance 3, which was filmed across the North East.

Within 24 hours of being posted on the YouTube website, the video has been viewed more than 1,000 times.

The clip has been released to coincide with International Dance Day this Sunday, which aims to encourage people to get into dancing events in their community.

The opportunity to produce the video came about thanks to the University of Sunderland’s links with Reflections, the North East-based arm of Ubisoft, the multinational development company behind the dancing game.

Reflections general manager, Giselle Stewart, said: “We are thrilled we have been able to work with the University of Sunderland on this project and we’re looking forward to working with the media students a lot more with regard to recruitment and helping with their games courses.

“The aim of this video is to let the region, the UK and the world know that Just Dance 3 was made in the area. It’s a positive story for the region.”

Digital film production student Christy hopes the project can be a springboard to more success.

He said: “This was a great opportunity and could open up a lot of doors for us all in the future.

“It’s been a great experience and enabled me to work on something that wasn’t my idea. I had to impress a range of people rather than just myself and a small group.”

The company has declared its intention to add to its 144-strong workforce by recruiting in the North East, as well as taking on interns to work on future projects.

•To view the video, click here

Twitter: @sunechomark