A family butcher shop famous for its saveloys is enjoying success in Peterlee after the northern treat proved a hit with shoppers.
Dicksons recently opened its first shop in East Durham and bosses say locals have quickly jumped on the bandwagon.
Although in the north of the region Dicksons is very well known, it’s still a fairly new product range to the people of Peterlee but they seem to have already jumped on the bandwagon.Rachel Henderson
Rachel Henderson, manager of the store in Castle Dene Shopping Centre, said: “Although in the north of the region Dicksons is very well known, it’s still a fairly new product range to the people of Peterlee but they seem to have already jumped on the bandwagon.
“Sales of saveloy sausage packs are proving particularly popular so far although not quite as popular as pork scratchings – we can’t keep them in stock they are flying out the door so quick.”
Rachel, 28, from Easington Village, was brought in to manage the shop after spending 11 years with McDonald’s.
She said: “Moving from the fast-moving environment of McDonald’s to a family business like Dicksons has been a wonderful reminder of the unrelenting popularity of good quality food delivered by a pork butcher.”
She added: “The culture shift from the global corporate culture of McDonald’s to a North East based family business has been very welcome and incredibly refreshing.
“Dicksons may be a company employing nearly 300 members of staff but there is no doubt that every single employee feels valued.”
Peterlee is the first shop for Dicksons in East Durham and represents a move by the family business to broaden its retail network into new locations. The Peterlee shop will be followed by another new Dicksons store in Durham in the new year.