WATCH: CCTV of Sunderland shopkeeper fighting off masked machete raider

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THIS is the terrifying moment a machete-wielding thug demands cash and attacks a shopkeeper, only to be fended off with a stick.

Muhammed Maqsood, known as Max, was confronted by the would-be robber at his convenience store in Eden Vale, Sunderland, and told to hand over money – as reported on during the weekend.

The 63-year-old, who has run Max and Sons for 32 years, was left with an injury to the top of the middle finger on his left hand in the attack, which happened just after 6am on Saturday.

He was hit three times with the blade, but saw off the masked yob after he grabbed a shutter pole and struck him on the shoulder.

CCTV of the ordeal has been released by police as part of their investigation.

Acting Detective Sergeant Nick Lawrance said: “The footage is clearly distressing as it shows the man going in armed with the machete and struggling with the shopkeeper.

“This sort of incident is extremely unusual in the area and I’d like to reassure people we’re doing everything we can to trace the man in the CCTV.

“This is why we’ve released the images - we want people to let us know who this is. Someone out there will have information about who this is and I’d encourage them to get in touch with us, anonymously if necessary.

“Even if they think the information is insignificant it could be the vital piece we need.”

Officers have described the offender as white, 5ft 8in to 5ft 10in tall, and slim-to -medium build.

He was wearing black bottoms, a black top with two white stripes down each sleeve and a small motif on the left side of the chest, he had a grey-hooded top underneath the black jacket and a black mask pulled down over his face.

Officers are asking anyone who was in Eden Vale during that time to contact them.

Anyone with information is asked to contact Northumbria Police on 101 ext 69191 quoting reference 336 08/11/14 or Crimestoppers anonymously on 0800 555 111.