A former football coach from Newcastle has today been convicted of sexually abusing players in his care.
George Ormond has been found guilty by a jury of 36 historical sex offences after a trial at Newcastle Crown Court.
The 62-year-old was previously jailed in 2002 after a number of men who played in his youth teams came forward to say he had abused them.
Ormond was handed a six-year sentence, but no further offences came to light following his conviction and he was released after spending more than three years behind bars.
But in 2016 a number of former football players across the country went public about abuse they said they had suffered at the hand of their coaches.
As a result, Northumbria Police received a further complaint against Ormond in December of that year from a player he used to coach.
An investigation was launched, and as a result of the publicity further victims came forward to report he had abused them.
Police then carried out an intensive investigation to identify as many children as possible who had come in contact with Ormond during his coaching career.
It resulted in a total of 19 victims being identified, and Ormond was charged with 38 counts of historical sex offences which occurred between 1973 and 1998.
A court was told how he regularly massaged male players as young as 11, sexually assaulted them in the woods and abused them after getting them alone in his car.
He made them think that nobody would believe them if they reported the abuse, and even threatened to drop them from the team.
The prolific offender even told one boy who rejected his sexual advances that he could "crush his dream" of being a professional footballer.
Ormond denied all the offences put to him by the prosecution, but today he was convicted by a jury of all but two charges at Newcastle Crown Court.
During his trial, Newcastle Crown Court was told how Ormond exploited boys through his work as a football coach in the local community.
In the mid 1970s he became involved with a local football team for under 18s based in the west end of Newcastle.
The court was told how during this time he also helped with extracurricular activities at a local school in the city.
In the early 1990s he became involved with youth teams at Newcastle United FC where he held a role as a kit man and bus driver.
Prosecutors told the court how Ormond was liked and trusted by those he worked with and appeared popular with the children and their parents.
Over his 20-year career as a coach he assumed an authoritative position which prosecutors said he "cynically manipulated" to his own advantage.
All but two of his victims were football players at his youth team or at the Newcastle United Academy.
He denied 36 counts of indecent assault, one of indecency with a child and one count of buggery.
But a jury convicted him of all but two of the charges against him and he now faces a lengthy spell behind bars.
Ormond - who is of no fixed address, but is living at a temporary address on Tyneside which cannot be published due to a reporting restriction - was remanded in custody and will be sentenced at Newcastle Crown Court later this week.