Coca-Cola Christmas Truck rolls into Sunderland

Coca-Cola truck
Coca-Cola truck
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HOLIDAYS are coming, holidays are coming.

The arrival of the iconic Coca-Cola Christmas Truck to TV screens marks the beginning of the festive season for families – and this weekend it’s rolling into Sunderland.

Sunderland was picked to host the truck after a survey found it was one of the kindest city’s in Britain. The free event takes place tomorrow, Saturday November 30.

A spokesman for Sunderland City Council said: “This year the truck tour is focusing on rewarding those who give something back in the Christmas season.

“Coca Cola surveyed more than 2,500 people to discover Great Britain’s ‘Kindness Hotspots,’ the cities and towns that bring the most joy to others and Sunderland has been recognised as one of them.”

He added: “Please bear in mind that there may be a queue to have your photo taken with the truck, so arrive in plenty of time and if it’s cold wrap up warmly.”

Park Lane will become a magical winter wonderland from 11.30am to 7.30pm, with everyone able to get their picture taken with the legendary vehicle.

Christmas helpers will also be on hand to serve chilled Coke and Diet Coke to the sounds of seasonal music.

The truck’s arrival coincides with the beginning of free weekend parking in Sunderland city centre in a bid to encourage in more shoppers.

Sunderland City Council is also running a “free after three” scheme on Thursdays and Fridays, with no parking charges from 3pm onwards in the run up to Christmas.


The ‘free after three’ and ‘free all day’ schemes have been brought forward through partnership working between the City Council and the City Centre Traders Association.

There are approximately 2,000 off and on-street council car parking spaces in the city centre, with nearly 500 spaces at St Mary’s multi-storey and more than 650 at Sunniside.

On-street pay and display bays

Frederick Street

Norfolk Street

Villiers Street

Bridge Street

High Street West

Foyle Street

Toward Road

West Sunniside

Laura Street

The Bridges car park

The Bridges Shopping Centre car park will also be ‘free after three’ until 9.00pm on Thursdays only.