Emergency services were called into action to rescue a dog called Cliff who suffered a 45 foot plunge at a beauty spot.
Two crews from South Shields fire station and one from Hebburn fire station helped to retrieve the Cocker Spaniel from the sink hole at Whitburn Nature Reserve this afternoon.
They were joined in the pet rescue by Sunderland Coastguard and a Sunderland lifeboat team.
The dog was safely recovered from its predicament and returned to his grateful owners uninjured at the scene.
Emergency services took about 30 minutes to retrieve the dog.
A spokesperson for South Shields fire station said: “We were called out to a dog that had fallen into a sink hole at 4.27pm.
“We were at the scene until 5pm.
“The dog, which is called Cliff, wasn’t harmed.
“He was returned safely to his owners at the scene.”