Chief announced to lead Cultural Spring in Sunderland and South Tyneside

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A SCHEME to bring major arts and performance events to the doorsteps of 10 communities in Sunderland and South Tyneside has appointed a project director.

The Cultural Spring, a £2million project financed over three years by Arts Council England’s Creative People and Places Programme, will be led by Rebecca Ball – one of the North East’s most experienced cultural managers.

Rebecca, who is general manager of Newcastle-based theatre company Zendeh, has also worked in London, Wales and the South East.

She has an MA in Cultural Policy and is a fellow of the prestigious Clore Cultural Leadership Programme.

“The Cultural Spring is a massive opportunity for Sunderland and South Tyneside,” said Rebecca. “We want to make sure everybody has the opportunity to get involved in amazing arts and cultural projects on their doorsteps.

“Essentially, our ambition is to ensure the wards in which we are working will benefit from new cultural investment.