A city company’s Christmas campaign will bring joy to many in need.
Gentoo’s Christmas campaign has seen 3,000 gifts being donated for the community.
Every festive season, the housing company encourages staff to donate a new or unused gift to help those less fortunate.
To make this year bigger and better they teamed up with corporate partners and asked the local community to get involved.
Michelle Meldrum, managing director at Gentoo Operations, said often a donated present is the only gift someone receives, and this year the generosity of people was overwhelming.
Donations varied from toys, toiletries, selection boxes, food items, clothing, pet treats and other unused gifts.
The gifts are being donated to charities including, Ashkirk Homelessness Household Project, Children’s Services, Wearside Women in Need, St Benedict’s Hospice, Sans Street Youth and Community Centre, Hope 4 Kidz, YMCA, Centrepoint, Lewis Crescent, Animal Krackers, Bede Church Homeless Group and city food banks.
Gentoo staff have also donated Christmas gifts to young people they support and customers who are socially isolated.
A number of staff have also volunteered their time on Christmas Day to spend with customers who are unable to spend Christmas with friends or family.
Michelle said: “At Christmas it is important to consider those less fortunate than ourselves. A big thank you to everyone who has either donated or volunteered their time to help and support others.
“We have been amazed at the amount of donations received from staff, the local community and our corporate partners – making this our biggest ever collection. These donations will make a huge difference to the lives of people across Wearside.”
Claire Phillipson, Director of Wearside Women in Need, said: “With the assistance of Gentoo and our other amazing contributors we are able to ensure families with the most need are provided gifts and food so they can enjoy Christmas.”