Campaign: Love where you live!

The launch of Sunderland Council Love Where You Live campaign at South Hylton are, from left;  Council Leader Paul Watson, Edna Rochester, Myrna Jenkins and James Blackburn
The launch of Sunderland Council Love Where You Live campaign at South Hylton are, from left; Council Leader Paul Watson, Edna Rochester, Myrna Jenkins and James Blackburn
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IT’S easy to moan about the litter in the street or the graffiti on the walls, but can you, hand on heart, say you pick up rubbish every time you see it?

Sunderland City Council is hoping to inspire everyone in Sunderland to do their bit and take pride in their area by launching the Love Where You Live campaign.

Starting on Monday there will be daily events as part of a week of action to encourage communities to come together and give the city a deep clean.

It coincides with Keep Britain Tidy’s 60 -second Love Where You Live TV advert which will run between the national and regional news throughout next week.

The Keep Britain Tidy campaign aims to encourage three million people and 3,000 organisations to take action to reduce litter over the next three years.

The campaign recognises that this will be a long journey and wants to encourage as many people as possible to join in along the way.

Councillor James Blackburn, Portfolio Holder for Attractive and Inclusive City, said: “It’s not just the council’s responsibility to keep the area tidy. If everybody picks up litter then there is less for the council to do, so it can put its resources into other areas.

“It’s not just residents, businesses need to get on board as well. If they have perimeters outside their premises it’s no good the council sending people out to keep the outside clean, they need to do it themselves.”

The council is supporting clean ups across the city – at least one in every one of the 25 council wards – and it is hoping that residents, including community and voluntary groups, will get involved in activities taking place in their area.

“People need to say ‘this is where I live, I’m not just visiting here, it’s our responsibility to make it look nice’,” said Coun Blackburn.

“We know that there’s a real sense of community pride in Sunderland. We’ve already had quite a lot of people sign up and we’re hoping more will come forward to join this campaign and work with us to improve their communities and help look after their environment.” He added: “There’s always the minority that don’t think they have to or don’t want to, for whatever reason. But we’ve got to say to them ‘please try to help out the rest of us so we can make the place clean and nice’.”

THERE are a number of events happening across the city all week. Here are just a few that you can get involved in, but there are more going on, so visit to find out more.

Sunderland East – Monday, September 19

l The Bridges at 11am – cleaning inside and outside.

l Cleaning around the Tower Blocks in the city centre at 11am, organised by Gentoo and involving residents.

l Hylton Road at 9.30am – bulb planting with volunteers.

l Hastings Street at 10am – graffiti removal.

l Raich Carter Centre at 1.30pm – litter pick.

Sunderland North – Tuesday, September 20

l Southwick Primary and surrounding area – School children and Gentoo to be involved in a tidy up of the perimeter.

l Castletown, St Margaret’s Avenue – Community litter pick.

l Roker Avenue – litter picks and tidying of shrubbed areas including hedge trimming.

Sunderland West – Wednesday, September 21

l Silksworth skate park at 5pm – Youth Almighty to undertake a litter pick.

l Springwell Health Centre – Painting of chicane railings.

l Thorney Close and Grindon shopping areas – litter pick.

l Pennywell Community Centre – Wishing Well girls to tidy up gardens and site.

Coalfield – Thursday, September 22

l Borrowdale Street, Hetton – Hetton Lyons Primary litter pick.

l Gilpin Woods, Houghton – Kepier Senior litter pick.

l Copt Hill – Underground Music Project litter pick.

l Houghton Burn Stream, Shiney Row – YMCA litter pick.

Washington – Friday, September 23

l Fatfield Biddick Arts Centre – Pruning, litter picking, cleansing and weeding.

l Concord Holyoak Terrace – Shrub pruning, plantations, litter picking and weeding.

l Lower Oxclose – Plantation pruning, litter picking and cleansing.

l The Galleries – Car park areas and underpass litter pick and cleanse.