Campaign aims to nurture new talent for Sunderland businesses

Rebecca Dodds, Mark Owen, Victor Rusu, and Tom Davie.
Rebecca Dodds, Mark Owen, Victor Rusu, and Tom Davie.
Have your say

A campaign to nurture a new generation of talent is being launched today.

From today, the Sunderland Echo and the University of Sunderland are teaming up to issue a rallying call to businesses.

We are urging them: Come and join us in offering exciting new opportunities to students.

Our brand new campaign is called The Future Starts Here. It’s simple and it has one aim.

That one aim is to get companies to offer opportunities - whether it is mentoring, internships, volunteer posts, paid placements and work experience.

Why? Because there’s a massive pool of exciting talent in the city which deserves a chance to shine.

And you can be part of that chance. Read today’s stories on how you can get involved and what it can mean for you.

Over the next few days, we will feature stories on students who have already benefited from fantastic work placements all over the world.

And we will explain more on how you can get involved as well as the ways in which your help will benefit the stars of tomorrow,

We’re hoping their example will persuade even more companies to join The Future Starts Here.

Latest statistics show increasing numbers of students are using Sunderland Futures and the Careers Employability Service to make sure they are ready for work.

The figures show;

• A 48 per cent increase in student attendance at talks and workshops on careers related topics. This includes career planning, CV and application forms, interviews and assessment centres.

• A 21 per cent rise in careers advice and coaching appointments.

• A 23 per cent increase in the use of careers resources online and in the careers information room in Gateway, at the university’s City Campus.

The students are ready - are you?

Read on and find out more about our great new campaign. And then, give your backing by emailing