A Sunderland Echo-backed social media “sonic boom” to promote the wonders of Wearside has been hailed a success after reaching more than two million unique users and trending nationally.
#WearHere, a Twitter and social campaign that encouraged people to share what makes them proud to be a Mackem, took place at 5pm on Friday, July 24, to coincide with the launch of the Sunderland International Airshow.
It became one of the most talked-about hashtags on Twitter that day, taking Sunderland to number two in national trending lists.
Supported by the Echo, #WearHere saw a host of organisations – Gentoo, Sunderland AFC, Sunderland BID, Sunderland College, Sunderland Live, The Bridges Shopping Centre and the University of Sunderland – team up with the council, ourselves and many others to promote the campaign.
Gary Hutchinson, commercial director at Sunderland AFC and chairman of the Sunderland Business Partnership, whose members also supported #WearHere, said that the campaign had created a real buzz around the city.
He added: “The campaign made a big statement – we are here, we are a special place and we are ready to share that with the world.
“The excitement it generated really did serve to demonstrate how proud people are of Sunderland and profiled all of the things that make the city special.”
The hashtag could have made as many as 11million Twitter timeline appearances between 5pm and 6pm.
High-profile supporters included mountaineer Alan Hinkes, Coronation Street actress Melanie Hill and broadcaster Lauren Laverne.