STUDENTS have been given the chance to put their hotel marketing and promotion skills to the test.
Travel and tourism students at the University of Sunderland will be given a first-hand taste of experience as they take up an Apprentice-style Challenge.
The task has been laid down by the city’s Marriott Hotel, which will hand over its Promenade Restaurant to the 14-strong team for two nights in May.
The undergraduates will work in two teams to run a pop-up business, with the aim of making it profitable.
The students will look after all aspects of the restaurant, from deciding on a theme to marketing and promoting their particular night.
They will also be working with chefs to decide on the menu.
The emphasis will be on using local produce, which is why the venture is also being supported by award-winning, Whitburn-based Latimer’s Seafood which will provide the main ingredients for the menu.
Gemma Dishman, the Marriott’s sales and marketing co-ordinator, said: “This is a great opportunity for students to look at every aspect of running a restaurant and what you need to do to make a profit.
“And we’ll be mentoring them every step of the way.”
The restaurants will run on May 24 and 25, with bookings starting to be taken in the coming weeks.
The university has been ranked fourth in the country for its tourism course, according to the Guardian’s university guide, with the studies run in conjunction with Sunderland College.
Its leaders say its strength is its links between the travel, tourism and hospitality industries.