WITH the start of the new football season only three weeks away, Sunderland AFC is getting ready to unveil its new Business Lounge.
Replacing the Durham Suite, the new lounge – which will be used during the Sunderland Echo Portfolio Business Awards in October – has undergone a dramatic transformation during the close season.
The new informal lounge has a contemporary finish with the club working in partnership with Sunderland-based Fitz Architects.
Gary Hutchinson, commercial director for Sunderland AFC, said: “We are delighted with the transformation of the new business lounge and it’s already proving popular with our clients. There are only a few seasonal spaces left.
“The new suite will not only be used for match days, but it’s also ideal for business meetings, presentations and seminars and our vision is that it will become the place to do business in Sunderland.
“The business lounge is just one of the projects that the club has invested in during the close season, to improve the match-day experience and add value for our supporters.”
For the new season, visiting supporters will be relocated from the south stand to the Strongbow north upper area of the stadium.
The area of the south stand which previously housed away supporters will be designated as a lively, vibrant singing section and the south east corner is undergoing a facelift to become a family zone.
The new area, which has been designed with junior supporters and their families in mind, will feature colourful decor, match-day activities, Playstations, interactive light projections and visits from Samson and Delilah.
Another major investment in the stadium has been a overhaul of all the concourse kiosks, with supporters invited to “taste-testing” sessions to give their views on the new products available to purchase.
Gary added: “We recognise that in the current economic climate, we need to add value to our match-day experience and that’s why we’ve been busy improving our facilities.
“We’ve invested heavily to maximise the stadium’s potential this summer with the family zone, signing area and kiosk enhancements.”
Hospitality packages are available from £845, call 0871 911 1555 and adult season cards are still available at the Stadium of Light from as little at £425. Visit the Stadium of Light Ticket Office for more information.