Take a butcher’s at Dickson’s expansion plans in Sunderland

Christine Dickson and Kevin Lee examine plans for the new Dicksons store in Pallion, Sunderland.
Christine Dickson and Kevin Lee examine plans for the new Dicksons store in Pallion, Sunderland.
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DICKSONS the butcher is serving up 10 new jobs in Sunderland as it continues its expansion plans across the city.

The firm already has six shops on Wearside, employing more than 40 full- and part-time staff, and is opening a further two stores before the end of the year with plans to continue its expansion throughout 2011.

New shops in Pallion and in Maritime Terrace will bring the company’s tally to eight stores on Wearside, representing more than a third of its entire retail chain.

Despite tough trading conditions on the high street, bosses at the family firm have identified increasing consumer demand for its product range on Wearside which is why it has its sights firmly set on the area for its on-going retail expansion.

Retail director Christine Dickson said: “We have been trading in Sunderland since 1982 but my grandfather was in Walworth Street from the 1930s and we are hugely proud of our association with Wearside .

“Despite our factory being based in South Shields, a huge chunk of our retail estate and our customer base are based in and around Sunderland.

“Some of our top-performing stores are based in the city as are some of our very best members of staff, who in many cases have been with us for more than 20 years, which is why the area is the focus of our expansion plans.”

She added: “While many retailers are reducing their store numbers, we are benefiting from consumers’ current demands for quality, trusted products and brands.

“We have been making sausages, bacon, pies and savouries for more than 50 years and remain as committed to quality now as we were in the 1950s.

“While our product range and shops have evolved in line with changing tastebuds and buying habits, we have remained true to our brand heritage, which I strongly believe is helping us to succeed in these tough times.

“Having recently completed a £1million extension to our factory we have increased production capabilities, allowing us to service additional shops and a growing wholesale business.

“As a result, we are confident that these two new stores will be followed by additional new shops in and around Sunderland, creating further job opportunities for people looking to work with a growing family business that has been employing people in the area for the past 30 years.”