SuperJam entrepreneur Fraser heads to Sunderland’s Stadium of Light

Fraser Doherty
Fraser Doherty
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ONE of Britain’s most successful young entrepreneurs is coming to Wearside to encourage local people to start their own businesses.

Fraser Doherty, 22, became the youngest-ever supplier to a major supermarket chain when his brand SuperJam was stocked by Waitrose.

Now the award winning young entrepreneur is the key-note speaker at Business Link’s Start Your Business event at the Stadium of Light between 10am and 4pm on Saturday.

The free event aims to provide people with advice, guidance and information on all aspects of working for yourself.

The Start Your Business event is designed to enable people to focus on the areas of self-employment advice they want information on.

Four key advice zones; making the decision, getting started, managing money, and your business plan, are open throughout the day with free seminars and interactive workshops as well as one-to-one advice on offer from Business Link’s expert advisors.

Fraser Doherty’s key-note speech in the afternoon will focus on how he started SuperJam and his experiences in business.

Fraser was just 14 when, using his gran’s recipes, he developed a healthier jam with 100 per cent fruit and no added sugar.

Fraser started off selling his produce at farmers’ markets and to delicatessens before signing a deal with Waitrose in 2007.

Four years on and SuperJam supplies more than 2,000 supermarkets in the UK, including Tesco, Asda, Sainsbury’s, Morrisons and Waitrose.

Fraser said: “What my story shows is that what can begin for anyone as a hobby or a passion in their kitchen, bedroom or garage with a bit of love and imagination can grow into something amazing, something that changes your life – SuperJam has certainly changed mine.

“I’m looking forward to sharing my story and what I’ve learned.”

Lucy Ault, events team leader with Business Link said: “It’s a tough employment market out there, and increasingly starting your own business is a very viable option for people.

“Start Your Business events are really popular and we had over 350 people attended last year’s event in Sunderland.

“The programme is totally flexible which means people can come for an hour to get a brief overview, or stay for the whole day, attend all the workshops they want and get all the advice they need.”

To register for a place click here, email or call 281 5777. For information text START to 60777

For information on joining a course near you visit

The Business Link service is part financed by the European Regional Development Fund (ERDF).