Sunderland’s ‘time to shine’

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BID bosses have unveiled plans to give Sunderland a bright and prosperous future.

The board of directors from BID (Business Improvement District) showcased their brand and aims at The Bridges Shopping Centre last night.

New Sunderland Business Improvement District (BID) CEO Ken Dunbar

New Sunderland Business Improvement District (BID) CEO Ken Dunbar

BID levy payers and non-levy payers saw for the first time the “Sunderland Experience It Here” slogan, which is aimed at bringing more shoppers into the city centre and promoting events.

They also heard plans to bring more workers into the city centre, make the most of buildings, hold Christmas markets and create positivity about the city in publishing and online.

City centre businesses voted in favour of the BID proposal – in which they pay a 1.5 per cent levy on business rates to pay for improvements in the area – in July.

Chairman of the BID Board and director of the Bridges Shopping Centre, Andy Bradley, said the team is confident that the £3.4million investment it has secured will make it Sunderland’s “time to shine”.

“The BID company started operations on April 1, and the BID team is excited to start work on attracting more people and investment to the city centre,” he said.

“It’s going to be cleaner and greener. We said we want it to be a city to be proud of and that’s what we want to achieve.”

Chief executive of the BID board, Ken Dunbar, said: “We have a committed board who want to see the city flourish and will challenge me to get the best for the city.”