BLOCKBUSTER Entertainment is the latest major High Street chain to suffer due to online competitors.
Around 2,000 jobs are at risk at the at the DVD and computer games rental chain, which has branches in Sunderland, Chester-le-Street and Durham.
The new owner of Blockbuster Entertainment has said it is putting the chain into administration for the second time this year due to tough trading.
Private equity group Gordon Brothers Europe said 32 jobs will be cut at the chain’s Uxbridge headquarters, while 264 stores are at risk as a buyer is sought.
The chain plunged into administration in January, before being bought by Gordon Brothers in March.
At the time of its initial collapse the group had 528 stores in the UK employing 4,190 staff.
Gordon Brothers said its turnaround attempts for the historically loss-making company coincided with a patch of poor trading across rental and retail sales.
It said stores will continue trading but some may need to close if a buyer cannot be found.
Other High Street big-name businesses to have come under pressure recently include Jessops and HMV.