Sunderland firm SaleCycle opens new office in Australia

SaleCylce CEO Dominic Edmunds
SaleCylce CEO Dominic Edmunds
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SOFTWARE firm SaleCycle is on the up Down Under.

The Rainton Bridge business has opened up a new office in Australia as it continues to grow worldwide.

SaleCycle helps some of the world’s biggest brands recover lost sales by contacting customers who have left online purchases unfinished.

With global online sales set to top £1.4trillion this year, and more than two-thirds of potential internet purchases not completed, the company has seen demand for its services rocket.

The company is already working with more than 40 Australian retailers and has now appointed Gary Morley as senior vice president ANZ to head up its new office in Sydney.

CEO Dominic Edmunds said: “Australia and New Zealand have huge online economies and adding Gary to our team will not only help our existing customers get the most from their online businesses, but also help more brands realise the benefits of online remarketing. Australia is the first of five new territories SaleCycle will be expanding into this year as we continue to attract market leading brands and take advantage of the huge growth opportunity ahead of us.”

Gary joins SaleCycle having held senior sales and e-commerce roles within companies such as Yahoo! and Hewlett-Packard, as well as founding numerous technology and media businesses across Australia and New Zealand.

SaleCycle, which has offices in London, Singapore and Virginia, is in the process of recruiting a French team and by the end of the year will have opened offices in Japan, Germany, China and on America’s west coast.

Staff numbers have risen from 10 in 2011 to an expected 200 this year, as the firm expands to meet demand from customers including Sony, Ralph Lauren, The Body Shop, Hertz and 

Anybody interested in careers at SaleCycle can visit the company’s website at or follow @SaleCycleJobs on Twitter.