Sunderland brothers put fashion on the map

Gordon (left) and Allan Smith.
Gordon (left) and Allan Smith.
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Brothers Allan and Gordon Smith have come up with the ultimate in ‘co-ordinated’ clothing.

Jet Black Clothing produces unique quality T-shirts and polo shirts ether embroidered or printed with the latitude and longitude co-ordinates of a place that is special to the wearer.

As the clothing takes the geographical co-ordinates of the places around the world that mean the most to the wearer, every shirt is unique.

Allan Smith

The company is the brainchild of Allan Smith, from Sunderland, who owns Trust Print Consultants, in Newcastle, and his brother Gordon, from Hetton.

The pair have named the new company Jet Black after the drummer in their favourite band, The Stranglers.

“The idea came from Gordon,” said Allan.

“He noticed a lot of opposing football fans weren’t wearing their team colours and wondered what could we do that still says ‘I’m a football fan’ but without causing possible offence or aggravation.

“We came up with the concept of using the co-ordinates of the football stadiums.

“We then realised everybody has a special place in their life and the T-shirts and polo shirts would have a much wider market than just football stadiums.”

The bespoke tops can celebrate any special place, whether it’s an arena for sports fans, the summit of a mountain for climbers, a favourite spot out to sea for sailors, where you met your partner/loved one or even band T-shirts bearing the city or town co-ordinates of each date on a tour.

Allan said: “The beauty of it is that it’s completely up to you and each one will be unique to the wearer. As the clothing takes the geographical co-ordinates of the places around the world that mean the most to the wearer, every shirt is unique.

“We hope people will enjoy discussing and sharing their special places”.

The pair have now set up a new website, which allows customers to choose the colour and style of their top, as well as the all important co-ordinates.

“We’re delighted to have launched Jet Black Clothing,” said Allan.

“It’s a quality product that’s bespoke for each customer. It’s a fashion statement that intrigues as well as looking good.”