Sunderland boot firm Brasher reports 30 per cent sales increase

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A walking boot maker has reported a 30 per cent sales increase.

Sunderland-based Brasher experienced the year-on-year sales uplift in the six months to June, driven by strong demand for both established and new products.

The company said effective sourcing and stock control had ensured consistent availability of key lines such as the men’s and women’s Hillmaster II GTX boots.

Finance director David Kennedy said: “There is great momentum behind Brasher at the moment.

“For 2013, we have put together a really strong package for the UK market.

“As always, we find that when we use a strong marketing campaign to remind walkers about the Hillmaster, they respond really positively, reinforcing its position as Britain’s best-loved walking boot.

“With a good ongoing position on stock availability for immediate orders, Brasher has been making great strides so far in 2013 and we are hopeful that we can sustain that for the rest of the year.”