Sofa, so good for ScS after on-line awards nomination

Sarah Oldroyd, head of digital at ScS.
Sarah Oldroyd, head of digital at ScS.
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ScS is sitting pretty after being nominated for an award in recognition of its online excellence.

The Sunderland-based furniture and flooring specialist has been shortlisted as a finalist in the home and garden category of the 2015 Online Retail Awards for its website

The Online Retail Awards are international, impartial, independent business awards that can be won by online retailers of any size anywhere in the world, with the aim of seeking out examples of firms’ web, mobile and tablet sites and advances in digital stores that offer great online shopping experiences for customers.

ScS relaunched its website 10 months ago with a new look and feel, featuring added customer-friendly navigation and responsive design for mobile and tablet users, and the shortlisting is recognition of the efforts of the company’s in-house e-commerce team, based at the Sunderland head office, as well as digital agencies DigitasLBi, in Amsterdam, and Newcastle-based Silverbean who worked on the relaunch project with the retailer.

Sarah Oldroyd is head of , digital at ScS: “Over the past 12 months the site has undergone a complete makeover with the customer being central to its new developments,” she said.

“We have added features such as high-quality photography, sticky navigation and rich content, enabling online customers to find what they want in the simplest way possible.

“We wanted to give our online visitors the same warm welcome and professional service they would receive in one of our stores, and our focus remains on putting the customer at the heart of our online strategy.”

ScS has been shortlisted alongside other national retailers, including and Laura Ashley.

The winners will be announced at the awards ceremony on September 15.