Sales firm in gear to double its staff

SaleCycle CEO Dominic Edmunds.
SaleCycle CEO Dominic Edmunds.
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SOFTWARE firm SaleCycle is gearing up to double its staff after attracting a number of big-brand clients.

The company, based at Rainton Bridge Business Park, helps recover lost online sales by chasing up customers who have got partway through a purchase, then given up.

SaleCycle’s software monitors abandoned on-line carts and creates personalised e-mails to remind buyers of their potential purchase.

In its first three years of business, SaleCycle has seen staff numbers swell to more than 30 to meet demand from major international clients, including Monsoon, Sony, Hertz and Mango.

The company is already advertising new positions, including five software developer vacancies to help implement and maintain its technology.

CEO Dominic Edmunds said: “We’ve seen incredible growth over the past 12 months, but what excites me most is the next 12.

“We are looking at 200 per cent growth and attracting even more global brands.

“We are building something remarkable and with that, we need a remarkable team.” The company is recruiting for two graduate interns through initiatives run by Sunderland and Northumbria Universities to work in design and account management.

Salecycle, which also has offices in London, the US and Singapore, plans to target more global clients.

“We are proud to be based in the North East and recruit local people who not only capably demonstrate the skills we require to run our business, but those who demonstrate SaleCycle’s mantra to be the best you can be,” said Dominic.

“Our team, work ethic and company culture is set around doing everything we can to ensure our clients’ campaigns are successful.”

SaleCycle has been supported by Sunderland Software City, whose chief executive David Dunn said: “In recent years we have seen a surge in the number of start-up software businesses expanding rapidly and experiencing huge growth.

“One of the key contributing factors to this growth is the skill and dedication demonstrated by the pool of technology talent that exists within the region.” Job seekers interested in finding out about vacancies should visit