Black Cats bosses have pledged to keep football affordable for supporters after a survey revealed Sunderland fans enjoy among the cheapest matchday experiences in the Premier League.
The BBC Price of Football survey - the largest study of its type in Europe - has shown that Sunderland’s lowest single home ticket, £25, is the joint-fourth cheapest in the top flight.
The most expensive match ticket at the Stadium of Light, meanwhile, costs £40, which is the third-cheapest in the entire league.
The survey includes costs at 230 clubs across 13 leagues in Great Britain, and overall, it shows that the cost of watching football has dropped or remained the same over the last 12 months.
At Sunderland, the cost of an under-16s season ticket has more than halved to £69 since the club’s first season back in the Premier League, 2007-08, while 63% of seats at the Stadium of Light are available at concession prices.
Adult season tickets which cost £425 two seasons ago are now priced at £370, while there are also deals in place for tickets in the family zone of the stadium in an attempt to entice the younger generation.
The club’s chief executive, Margaret Byrne, said: “Keeping football at the Stadium of Light affordable to our fans is something that we are fully committed to.
“We wholeheartedly appreciate the sacrifice supporters make when they commit to a season card and give their backing to the team week in, week out and we want to ensure that as many of them as possible can continue to do so, which is why we have a realistic pricing structure in place.”
The survey also shows that the cost of a programme at Sunderland home games, £3, is the joint-least expensive in the Premier League, while the price of a pie is also among the cheapest at £3.
However, Black Cats replica shirts are among the most expensive in the league.
A junior shirt costs £44.99, according to the survey, with only Manchester United charging more, although the cost of an adult shirt, £49.99, is about the average.
When it comes to backing their team over the course of the campaign, it appears Sunderland fans get a good deal compared to some of their top flight counterparts.
The cheapest season ticket at the Stadium of Light is £370, with only seats at Aston Villa, Leicester City, Manchester City and Stoke City available for less.
The survey even goes as far as to compare the cost of a cup of tea at each of the Premier League’s 20 grounds, and Sunderland’s charge of £2.30 is among the most expensive.