SALES of the Sunderland-built Nissan Leaf rocketed by a third in 2014, as it clocked up its fourth successive year as Europe’s best-selling electric vehicle.
The Leaf claimed more than a quarter of the growing European electric car market, with sales of 14,658.
Nissan Europe senior vice president of sales and marketing Guillaume Cartier said the company’s faith that drivers would be the best advert for the car had been vindicated. “We can now see the impact word of mouth is having on our sales, with 95 per cent of our customers happy to recommend their car to a friend and 50 per cent saying they would never go back to diesel or petrol,” he said.
“This kind of powerful advocacy, combined with an increasing awareness of the massive running cost savings electric car drivers experience, is why our Nissan Leaf sales continue to grow. Data from our CarWings telematics system shows Leaf drivers drive 40 per cent more kilometres than the European average for petrol or diesel cars, covering over 16,500 km per year.”
This week, the Prince of Wales, pictured above, visited Nissan’s Sunderland plant to see the Leaf rolling off the production line.