New Beach House applies to sell take-out alcohol – despite booze ban at Sunderland seafront

The Beach House - Marine Parade, Roker, Sunderland.
The Beach House - Marine Parade, Roker, Sunderland.
Have your say

A SEASIDE restaurant within an alcohol exclusion zone has applied to serve booze both on and off the premises.

The Beach House at Roker, which opened its doors last month, will decant alcoholic drinks into plastic containers for consumption outside of its doors, a licence application says.

Roker beach and promenade is part of an exclusion zone which states that ‘consumption of alcohol on the beach or in any public place is prohibited’.

Owners 1879 Events Management Ltd, part of Sunderland AFC, has applied for a premises licence to play recorded music and serve alcohol seven days a week from 9am until 11pm.

Interested parties had until July 25 to submit representations and the application will be heard by Sunderland City Council’s licencing sub-committee tomorrow.

In total, 21 written representations signed by 30 people, were received in relation to the Pier Point restaurant’s application.

One letter read: “Some residents are particularly concerned about the sale of alcohol for consumption off the premises as, in the past, they have experienced alcohol-related rowdy behaviour and incidents on the beach and the car parks near to North Haven.

“Obviously the sale of alcohol for consumption on and off the premises is likely to escalate the problem, especially at night.

“There are signs showing the by-law that alcohol is not allowed in public spaces in the area.

“This is clearly unlikely to be adhered to if this application is passed. Please consider the many residents in the area and do not grant the licence.”

Another representation read: “Supply of alcohol on the premises, I have no objection to at all. The safe of alcohol off the premises will no doubt result in rowdy behaviour, leaving the alcohol bottles or cans on the beach. Let’s hope that sense prevails and the licence and the licence for alcohol to be sold off the premises is turned down.”

Another resident who objected to the sale both on and off premises, said: “I understand this is already a Sunderland Council alcohol-free zone.”

The application states that the premises will be run by a ‘responsible management team’ and a British Institute of Innkeeping (BII) trained supervisor.

Glasses will be restricted to the premises and adds: “All beverages sold for consumption off the premises will be decanted into plastic ware.”

Furthermore, alcohol will be “served in a controlled environment and promote responsible consumption” and a Challenge 25 policy will be in operation where staff will be instructed to challenge any third party transactions.

Under section 18(3) of the Licensing act 2003, the committee has three options; to grant the application; to modify the conditions of the licence, or to reject the whole or part of the application.