Meet the man charged with transforming Sunderland

John Seager, chief executive of Siglion.
John Seager, chief executive of Siglion.
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THIS is the man who will spearhead the drive to regenerate some of Wearside’s most high-profile sites.

John Seager is the new chief executive of Siglion – the company set up to drive forward a £100million-plus programme covering five locations including the former Vaux Breweries site, Seaburn and Chapel Garth.

He joins the company after 13 years with UK Land Estates, where he was responsible for the development of schemes at Team Valley, Newburn Riverside and Newcastle City Centre, and worked on a number of public-private partnerships, which will be a key element of Siglion’s work.

“The post’s appeal was the opportunity to have such a huge impact on Sunderland,” he said.

“Some key, high-profile sites are part of the portfolio and my experience to date means I can contribute to their transformation.

“It’s really inspiring stuff. The intention is that development is funded by the private sector and we are positioning Siglion to attract investment into Sunderland.

“Our approach is very much about involving the community and taking that input into the development process. The people at Siglion live and work in the region and we have a vested personal interest in seeing the success of these projects for many years to come.”

Siglion is a joint venture company set up by Sunderland City Council and Carillion, supported by regeneration specialist Igloo.

Igloo managing director Peter Connolly said: “With John we’ve found someone with the right mix of skills and experience.”

City council leader, Coun Paul Watson, added: “We warmly welcome John to his new role and look forward to seeing the first steps of long-term regeneration in Sunderland through Siglion.”