A statement sculpture due to become a Sunderland landmark was unveiled to the public today.
And now, we're being given the chance to learn more about the ideas and ideals behind the creation of The Launch, which is being proposed by Siglion as part of a programme to regenerate the derelict Vaux site in Sunderland city centre.
The art piece, which will project over the cliff-edge of the Vaux site and span down onto land by the riverside, has been developed by the company, working with designers and architects on behalf of Sunderland City Council.
In a video clip produced by Siglion, the inspiration behind The Launch becomes clear - it is a testament to the "hardworking hands" and "maritime marvels" of Sunderland's history.
The footage takes us on a trip down the River Wear's memory lane, and explains how the sculpture will become iconic to Sunderland's future.
What do you think of The Launch?