Joey Essex brought in to help Sunderland young people find jobs

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COULD Joey Essex hold the key to inspiring Sunderland’s youth?

The I’m a Celebrity Get Me Out of Here star, who shot to fame in The Only Way is Essex, will be at the Stadium of Light later this month to give a talk on employment.

Aimed at young school and college leavers from Tyne and Wear who are aged between 16 and 18 and don’t wish to go into further education, the talk will be based on employment through an apprenticeship.

Joey, 23, will be on hand to share his personal journey to celebrity status.

He will also talk candidly about the difficulties he faced growing up without his mother, who committed suicide when he was 10 years old.

Organisers of the event say that, despite not having any higher education qualifications, Joey has shown that with hard work and dedication you don’t need great academic qualifications to succeed.

Joey will talk about how to become an apprentice and how it can lead to a good career.

Those who attend the event, organised by Gateshead Council LearningSkills, will get the chance to put a question to Joey, meet him in person and get their photo taken with him.

As well as Gateshead Council’s LearningSkills team, there will be representatives from Sunderland and South Tyneside local authorities there to give advice and guidance to young people on learning and employment opportunities in their area.

Young people will also be able to talk to employers, training providers and careers advisers.

Coun Malcolm Graham, Gateshead’s cabinet member for employment and skills, said: “This is an ideal opportunity for young people to find out more about apprenticeships in a relaxed setting. We’re grateful to have Joey Essex who will be able to speak from experience how you don’t necessarily need great academic qualifications to succeed, just hard work and commitment.

“Apprenticeships are a great opportunity to gain experience and qualifications while earning a salary. They are an increasingly popular choice for young people and can prove to be an excellent start on the career ladder. Apprenticeships play a crucial role in helping businesses grow and develop the levels of expertise needed to resource our future industries.”

l Joey Essex Live, hosted by Gateshead Council LearningSkills will take place at The Stadium of Light on Saturday, June 21 from 11am until 2pm.

The event is free, but anyone who wants to attend must display a VIP wristband. Wristbands are available by calling 433 8727 or emailing Anyone who attends must be sure they do not wish to go into further education.