‘I want to teach the world to talk’ – Sunderland businessman launches language guides to help welcome foreign visitors

Richard Sice and Louise Hardy
Richard Sice and Louise Hardy
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BUSINESSMAN Richard Sice wants to teach the world to talk.

His company Going Global Skills has launched new meet and greet language guides aimed at increasing tourism and exports in the North East and across the UK.

The guides come in a choice of 11 languages – Arabic, Chinese, French, German, Hindi, Italian, Japanese, Polish, Portuguese, Russian and Spanish – with an emphasis on business communication.

The business is a division of Academy Marketing Ltd which has more than 20 years’ experience working with businesses and organisations in the private and public sector.

Richard said: “The purpose of the language guides was originally to be used to support tourism for major sporting events and they are evolving into a handy business tool for exporters.

“Imagine how wonderful it would be for clients, customers and visitors to be greeted in their own language.”

The North East Chamber of Commerce recently reported that 21 per cent of businesses identified language and culture as barriers to entering the overseas market.

“Just last year alone more than 19million visitors came to the region,” said Richard.

“Tourism is big business and people in the North East are well known for their friendliness, so think how much bigger a smile would be if they also said a few words in their customer’s language.

“My vision is that eventually the cards will sit on reception desks in every hotel and guest house in the country.”

The business is constantly on the go, visiting companies all over the UK and overseas. Richard decided the North East Business and Innovation Centre (BIC) was the perfect base of operations.

“I decided to come to the BIC because of its great choice of accommodation and the support that was on offer, not to mention the connections I have made so far through them. The facilities are first class and the staff are so friendly and polite,” he said.

Louise Hardy, business mentor, added: “The BIC have always maintained a high interest from international delegates and we regularly get visitors from overseas, having used the language guides myself they really are a fantastic way of meeting and greeting people and I wish Richard all the best.”

To arrange a visit to the BIC to view the business space available or to inquire about a virtual office, call Donna Surtees on 516 6066 or email space@ne-bic.co.uk

Separate Meet and Greet language guides can be purchased online at www.goingglobalstore.com or for more information on the business visit www.goingglobalskills.com

Twitter: @Sunechobiz