Help for Sunderland businesses to cash in on One Direction and Jessie J concerts

Fans at the Bon Jovi gig at the Stadium of Light.
Fans at the Bon Jovi gig at the Stadium of Light.
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WEARSIDE businesses can get the inside line on this year’s Stadium of Light concerts at an event next week.

Best-selling pop group One Direction will start their world tour at the stadium on May 28, while Jessie J will headline a line-up of top acts and solo artists, including Rizzle Kicks, The Saturdays and Union J, at North East Live on June 22.

Sunderland AFC bosses are holding an open meeting on Tuesday to highlight ways in which businesses can cash in on the tens of thousands of music fans, who will flock into the city for the two gigs.

Since Take That played in 2009, more than 750,000 people have visited Sunderland, pumping an estimated £50million-plus into the economy of the city and the wider North East.

Tuesday’s meeting is organised by the North East Chamber of Commerce, but is open to all businesses from across the city.

It includes information on this summer’s concerts, associated events, how businesses can get involved and how to secure a free place on the club’s concert website. SAFC commercial director Gary Hutchinson, chairman of the North East Chamber of Commerce’s Sunderland committee, said: “The Stadium of Light has proven year-on-year that it can attract the biggest music acts, bringing with it thousands of new visitors into the North East.

“This has a significant effect on the regional economy, with a lot of money spent on transport, leisure, tourism, hospitality and retail industries.”

The meeting will take place at 3pm. For more information e-mail