NORTH East baker Greggs has been shrinking its treats while increasing prices.
Pies, pasties, cakes and butties have all diminished before customers’ eyes.
Worst hit has been the bacon roll, which has shrunk by 18 per cent, from 152 grammes to 124 grammes since last May.
Pasties have become five per cent smaller, as have pizza slices.
Chicken sub sandwiches are down six per cent, while cheese and bacon wraps have reduced by seven per cent.
Lemon drizzle doughnuts are eight per cent smaller and there has been a seven per cent reduction in yum yums, according to research by retail magazine The Grocer.
Greggs, which has 10 shops in Sunderland – the city centre, Chester Road, Fulwell, Hendon and Southwick – said prices have “reluctantly” increased.
In January the firm said it was facing “significant” price rises on ingredients such as flour, pork, poultry and beef.
A spokesman added said: “Changes in weight are normally the result of improvements to specification such as reducing fat, salt or sugar.”
Richard Lloyd – executive director of consumer magazine Which? – said: “Shrinking products can be an underhand way of raising prices, as pack sizes shrink but the prices don’t.”
‘We want more for our money’
WE asked some Greggs customers if they had noticed the shrinking pasties and rising prices.
Angela Surtees, 32, from Fulwell said: “It isn’t right what they are doing, we want more for our money. It’s happening everywhere, it’s not just Greggs. Wagon Wheels have gone from being really big to really small.”
Susan Foster, 42, a volunteer, from Washington, said: “There’s a lot more pastry than there used to be.
“You go for the fillings and it’s just pastry. It puts people off.”
Terry Sheehan, 65, from Fulwell, said: “It’s happening all the time with snacks such as chocolate bars.
“The food is getting smaller and the bags are the same size so people can’t tell the difference.
“People aren’t getting value for money.”
Joan Nicholson, 64, a retired staff nurse from South Hylton, said: “Prices are going up everywhere.
“When I first got married, I used to spend a fiver on the best and now I am spending £150 when I go shopping.”
Liam Waite, 20, a student from Roker, said: “It isn’t fair that they are charging you more for less. It’s not just happening in Greggs either. Packets of crisps and bars of chocolate have also shrunk in size.”