From the Wear to the Seine

Paul Jobling of Auto Ace UK
Paul Jobling of Auto Ace UK
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A SUNDERLAND firm will be hoping its new identity comes up to scratch when it is unveiled at one of Europe’s biggest automotive trade shows.

Auto Ace UK Limited, which is based on the Wessington Industrial Estate on the North bank of the Wear, will be demonstrating its Sprayless Scratch Repair (SSR) SMART repair system at Equip Auto, which is being held at the Paris Nord Exhibition Centre later this month.

SSR uses a mixture of proprietary, patented chemicals, and Standox base coat paint, which is put into a scratch and then blended and polished to copnceal paintwork blemishes in a matter of minutes.

Auto Ace UK Limited is the new name for managing director Paul Jobling’s company, which was previously called SSR Europe Limited.

Paul decided the time had come to rename the business to one which would better reflect the company’s growing range of products.

Auto Ace UK Limited is the sole manufacturer and supplier of SSR across Europe and is continuing to enter new markets.

The company recently started supplying its products to Russia for the first time and Paul is hopeful that taking part in Equip Auto will allow the firm to attract interest from across the continent.

“We are looking forward to exhibiting at Equip Auto,” he said.

“It is a major exhibition for all businesses within the automotive industry, so it is essential for businesses like ours that want to grow and reach new markets.

“Organisers of the Equip Auto expect something in the region of 76,000 visitors to the exhibition, so it’s a huge stage for us to exhibit this fantastic product, which is a brilliant addition to any valet, dealership or garage that wants to supply the latest scratch repair technology to their customers.”

Auto Ace UK Limited will be in Hall 5 on stand E128 during Equip Auto, which runs from October 11-15.

Paul said: “We have been in business for 11 years and have added new products to the range over that time.

“We have been very successful with SSR but I decided that to help the company grow, I would change the name so that we can sell a whole range of products under the Auto Ace UK banner.

“We will remain the sole manufacturer and supplier of Sprayless Scratch Repair to Europe and the new name will help show our client base that we have a much wider range of products.”

More information on SSR can be found at or by contacting Auto Ace UK Limited on 0845 0637 637.